Our vision
BIG Picture Launches a Filmmaker-First Creative Marketing and Distribution Company — Redefining How Films, Arts, and Entertainment Are Marketed, Released, and Experienced.
BIG Picture was created to address the shifting demographics in Canada’s cultural ecosystem: catering to connect powerful stories with the communities they represent. The company merges brand strategy, and experiential marketing to turn releases across film, arts, and entertainment into cultural moments — not just launches.
Authenticity and Impact
The BIG Picture model has already proven its success with Morningside, which achieved a 10-week nationwide theatrical run, powered by grassroots marketing, community partnerships, and word-of-mouth storytelling. This success demonstrated how a creator-first approach can turn independent projects into sustained, must-see events that resonate far beyond the screen.
Expanding Globally
Building on its Canadian success, BIG Picture’s international debut begins with the Morningside UK rollout on BBC (April 1 2026) — a campaign that serves as proof-of-concept for the company’s global, creator-first strategy. Each release is treated as a living brand, amplified through authentic storytelling, strategic partnerships, and audience-driven engagement.
Beyond its own slate of releases, BIG Picture operates as an agnostic creative marketing agency, offering filmmakers, artists, distributors and studios comprehensive support through campaign development, trailer strategy, design, branding, and experiential activations. By blending art, culture, and innovation, BIG Picture empowers creators to take ownership of their projects’ full life cycle — from production to public impact.
“Our mission is to help creators not just release projects, but build cultural movements around them. We’re putting creativity, authenticity, and audience connection at the core.”
Founded by Ron Dias, Joanne Jansen, Gavin Sheppard, and Craig Fleming, BIG Picture is bridging the gap between distribution, creative storytelling and authentic community engagement. Rather than a traditional distributor, the company acts as a brand-building partner — developing cultural campaigns that help films, artists, and entertainment projects connect deeply with diverse audiences.
Our Movies
MORNINGSIDE
Our Events
In The Press
Our Weekly Los Angeles
Kaleef Starks
Blog TO
Kimia Afshar Mehrabi
Meet The Team
RON DIAS
PRESIDENT
Craig Fleming is a seasoned producer and film executive with a keen eye for commercially viable and culturally resonant content. With years of experience in both production and sales, Craig has worked across the Canadian and international film markets, championing bold, original voices and helping bring underdog stories to global audiences. His background includes shepherding independent features from script to screen, managing complex negotiations, and establishing critical industry relationships that drive distribution success. At Big Picture, Craig leads acquisitions and sales — curating a slate that reflects both creative excellence and market potential. His mission is to build a catalogue of films that not only travel, but thrive across platforms, territories, and audiences.
Joanne Jansen
CEO
Joanne Jansen is a powerhouse producer, actress, and business strategist who has spent her career bringing bold, heartfelt stories to life — both in front of and behind the camera. As co-founder of Ron & Aussie Productions, she has helped shape films that center underrepresented voices and challenge the status quo of Canadian cinema. With a sharp eye for talent and an unshakable belief in the power of storytelling, Joanne leads Big Picture with the same passion she brings to every set. Her mission is clear: to build a distribution model where authenticity, equity, and business excellence go hand in hand — and to ensure that the next generation of filmmakers has the support, visibility, and strategy to thrive on a global stage.
Gavin Sheppard
MARKETING & BRAND EXPERT
Gavin Sheppard is a visionary marketer and cultural architect with deep roots in community building, brand strategy, and youth engagement. As the co-founder of The Remix Project and a long-time creative executive, Gavin has spent the last two decades building platforms that amplify underrepresented voices and shift cultural narratives. His work has bridged the gap between grassroots movements and major institutions, earning him recognition as one of Canada’s most respected culture-forward strategists. At Big Picture, Gavin brings this same energy to lead our marketing and brand partnerships — designing campaigns that not only sell films, but create moments, conversations, and impact. His goal is to position Big Picture as the home for bold stories and loyal audiences who are hungry for something real.
Craig Fleming
SALES & ACQUISITIONS
Craig Fleming is a seasoned producer and film executive with a keen eye for commercially viable and culturally resonant content. With years of experience in both production and sales, Craig has worked across the Canadian and international film markets, championing bold, original voices and helping bring underdog stories to global audiences. His background includes shepherding independent features from script to screen, managing complex negotiations, and establishing critical industry relationships that drive distribution success. At Big Picture, Craig leads acquisitions and sales — curating a slate that reflects both creative excellence and market potential. His mission is to build a catalogue of films that not only travel, but thrive across platforms, territories, and audiences.
CONTACT US
Ready to collaborate or have a story to tell? We’d Love to hear from you!